Bourbon

Barrell Craft Spirits Releases First Full Proof Blend

April 23, 2025

Barrell Craft Spirits (BCS) launched Barrell Full Proof, its first one-of-a-kind full proof bourbon blend. While cask strength bourbon is...

Bourbon

Maker’s Mark Reverses the Proof Lowering

February 17, 2013

Read COO Rob Samuels Exclusive Interview, where he calls the initial proof lowering “a mistake.” Last week, Maker’s Mark lowered...

Canadian Whisky

February 15, 2013

In what may go down as one of the better press trips of my career, I met Davin de Kergommeaux...

Bourbon

February 13, 2013

Updated to include more information about the Jim Beam Signature Craft series. Jim Beam unveiled a new premium product that...

Bourbon

February 11, 2013

When Maker’s Mark announced it’s lowering the proof from 90 to 84, brand loyalists started blaming Rob Samuels, saying he...

Bourbon

February 11, 2013

I don’t have a time machine. Do you? That’s what Maker’s Mark would have needed to meet today’s market demand. Instead...

Bourbon

February 9, 2013

Maker’s Mark announced it’s lowering the alcohol percentage of its bourbon by 3 percent, taking it from 90 proof to...