Bourbon

Consumer Education Driving Whiskey Market, Per Brown-Forman Scientist

January 10, 2025

A Brown-Forman scientist believes the current and future whiskey market is driven by consumer education that drives the industry toward...

Bourbon

Jim Beam Launches New Premium Whiskey Line with 12-yr Bourbon

February 13, 2013

Updated to include more information about the Jim Beam Signature Craft series. Jim Beam unveiled a new premium product that...

Bourbon

February 11, 2013

When Maker’s Mark announced it’s lowering the proof from 90 to 84, brand loyalists started blaming Rob Samuels, saying he...

Bourbon

February 11, 2013

I don’t have a time machine. Do you? That’s what Maker’s Mark would have needed to meet today’s market demand. Instead...

Bourbon

February 9, 2013

Maker’s Mark announced it’s lowering the alcohol percentage of its bourbon by 3 percent, taking it from 90 proof to...

Bourbon

February 9, 2013

If you read my most-recent Bourbon Review article or my latest Tasting Panel American Whiskey column, you know I’m a...

Bourbon

February 7, 2013

For all you whiskey drinkers out there, thanks for keeping me gainfully employed. Whiskey sales continue to drive spirit sales....