Bourbon

Consumer Education Driving Whiskey Market, Per Brown-Forman Scientist

January 10, 2025

A Brown-Forman scientist believes the current and future whiskey market is driven by consumer education that drives the industry toward...

Bourbon

Old Taylor Distillery: Bourbon’s Reminder of Great to Nothing (Photo Essay)

February 27, 2013

As bourbon continues to climb onto liquor shelves and spirits companies struggle with meeting demand, we should never forget several...

Bourbon

February 22, 2013

Kara Newman, Wine Enthusiast spirits editor, writes about food, wine and spirits. She writes for many of the same people...

Bourbon

February 18, 2013

Jim Beam is tapping back into its advertising roots—using celebrities to spread the whiskey word. In a 17-second Jim Beam...

Bourbon

February 17, 2013

Last week, Maker’s Mark made the stunning announcement of lowering its proof. Today, it made an even more stunning announcement...

Bourbon

February 17, 2013

Read COO Rob Samuels Exclusive Interview, where he calls the initial proof lowering “a mistake.” Last week, Maker’s Mark lowered...

Canadian Whisky

February 15, 2013

In what may go down as one of the better press trips of my career, I met Davin de Kergommeaux...