Taking inspiration from two of Mexico’s cultural icons – artisanal tequila and the famed lucha libre masked wrestlers – tequilero David Ravandi, founder of the artisanal 123 Organic Tequila portfolio, has relaunched El Luchador Tequila with the introduction of four new expressions.

The new tequilas are: El Luchador Blanco Tequila (40% ABV; $39.99 SRP), El Luchador Reposado Tequila (40% ABV; $44.99 SRP), El Luchador Anejo Tequila (40% ABV), andEl Luchador Distill-Proof Blanco Tequila (55% ABV; $49.99 SRP). The new collection will arrive in key markets nationwide beginning this month.

El Luchador Tequilas are born from Blue agave grown in the iron-rich soils of the highlands of Los Altos. El Luchador is distilled using artisanal methods and produced and packaged with the utmost respect for the environment. The Reposado and Anejo aged expressions rest in French white oak barrels that once held the wines of Puligny Montrachet.  

The previous expression of El Luchador Overproof Organic Blanco Tequila, which was first introduced in 2013, will be replaced by this new collection. Visit www.elluchadortequila.com for more information.