Middle West Spirits recently announced that it named Victor Spotloe, a spirits industry veteran, its National Sales Director.

Spotloe will lead the company’s branded sales efforts, with the goal of growing Middle West Spirits’ distribution footprint across national and international markets. Spotloe has 20 years of experience in the industry, having assisted in building and managing hundreds of national brands across the beer, wine and spirits categories.

“Victor brings a clear vision for what we plan to accomplish to the Middle West Family,” said Middle West Spirits Cofounder and Owner Ryan Lang. “His strong national relationships will be invaluable as we continue to tell the Middle West Spirits Story.”

Lang added that Spotloe has already been instrumental in building Middle West’s newly-opened online shop.

Spotloe comes with experience in navigating the complexities of the spirits industry, such as complicated and inconsistent state liquor laws, compliance roadblocks and the challenges of selling and transporting products across state lines.

“I am ready to take on this exciting new venture,” said Spotloe. “Middle West Spirits has a captivating story to tell, which truly complements its outstanding line of products. I can’t wait to see where we can take this brand.”