Brown-Forman to Take Over Own Product Distribution in UK
Brown-Forman announced today it will not renew its distribution agreement between Brown-Forman UK and Mangrove UK. The agreement expires May 1, 2021.
Mangrove distributes The BenRiach, The GlenDronach, and Glenglassaugh scotch whisky brands, el Jimador and Herradura tequila brands, and Old Forester Kentucky bourbon whiskey brand in the UK on behalf of Brown-Forman.
Brown-Forman established its own distribution company in the UK in May 2020. At that time, Brown-Forman UK began distributing its Jack Daniel’s Family of Brands, Woodford Reserve, Chambord, and other brands throughout the market.
“By having all Brown-Forman brands in the same distribution organization, we believe we will further drive the growth and development of our entire portfolio of brands across the country,” Jeremy Shepherd, Brown-Forman Vice President, General Manager, United Kingdom, said in a news release.