Jim Beam announced a collaboration between the father-and-son duo of Fred Noe, father, and Freddie Noe, the 7^th and 8^th generation family distillers respectifully.

The 15 year old bourbon named “Lineage” hits global travel retail early 2021 for $250 (USD).

Barrels were aged in Warehouse K since 2004, and it’s bottled at 110 proof (55% ABV). It’s being marketed as a father-and-son collaboration. The press release noted it’s the first for the Noes. While that may be true from a marketing perspective, I’m pretty sure Fred and Freddie have been collaborating on whiskey projects since Freddie could talk.

Fred Noe said in the press release: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.

“Having spent a lot of time exploring travel retail outlets in my time, it was important to me to offer something special to travellers – especially during these trying times. Launching a product exclusively to travel retail is not something we often do, so we are excited to bring such a unique expression to our friends in airports across the world.”

Freddie Noe said in the press release: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”