The James B. Beam Distilling Co. announced the release of Booker’s Bourbon “Barry’s Batch,” named after former Beam Chairman and CEO Barry Berish. 

Berish worked at the company for over 40 years, and was a close friend of Beam Family 7th Generation Master Distiller Fred Noe. Berish passed away last year and thus this batch was named in his honor and memory. The bourbon is aged 7 years, 2 months, and 4 days, and bottled at 125.7 proof.

Booker’s 2025-01 Barry’s Batch is a blend of five different bourbons from five different Beam warehouses:

• 41% came from the 5th floor of 7-story warehouse 3
• 14% came from the 5th floor of 7-story warehouse 1
• 4% came from the 7th floor of 9-story warehouse H
• 32% came from the 5th floor of 7-story warehouse X
•  9% came from the 4th floor of 7-story warehouse G

In coming up with the expression, Noe thought back to 1995, when the Beam family had been making whiskey for more than 200 years. 

“It was high time for some festivities, particularly after the rough go of it bourbon had in the ’80s,” Noe said. “Barry took the opportunity to throw a party bigger than any we’d ever had, bringing people from around the world for food, drinks, and a good time. All day, Barry brought Beam pride to everyone in the crowd. He stood front and center on stage from morning to night, his energy never flagging, highlighting what we’d accomplished and drumming up excitement for all we were about to achieve.”

During the event, anyone named “Jim Beam” was invited to take the stage with the distillery leaders. 

“He proclaimed their names louder than anyone else, proud to be honoring the name above the door,” Noe said. “I can still see him, surrounded by dozens of those Jims, beaming. If it weren’t for Barry, we wouldn’t be where we are today. We’re more than grateful for everything he did and everything he was: a real good guy, and truly one of a kind. So, here’s to you Barry, you’ll always be in our hearts.”

Booker’s Barry’s Batch has an SRP of $99.99.

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