Jim Beam announced the release of its latest flavored whiskey, Jim Beam Pineapple, adding to its vast whiskey portfolio. 

This new expression blends the flavor of pineapple with smooth Kentucky straight bourbon – a fresh and flavorful take that adds a tropical piña twist to classic Southern traditions.

This new release infuses the sweetness of pineapple notes with the smooth oak and caramel that bourbon fans know and love. It is a new take that is easy to enjoy, whether a seasoned whiskey drinker or whiskey curious. 

With its laid-back vibe, this new expression offers an inviting introduction for those who find whiskey intimidating and encourages more people to raise a glass together and enjoy it together.

“As a brand rooted in Kentucky tradition, we love putting fresh spins on our brands— and Jim Beam Pineapple does exactly that,” Freddie Noe, 8th Generation Master Distiller of the James B. Beam Distilling Co., said in a news release. “This new flavor is our first flavored spirit in four years, and reflects the bold, vibrant spirit of today’s South. It is a celebration of flavor and community, made to be enjoyed with family and friends this summer season.”

Designed for versatility, the new pineapple whiskey can be enjoyed in a variety of serves, including the Jim Beam Pineapple & Lemon Lime Soda — served in a tall glass over ice and garnished with a slice of lime or a Pica y Piña, a cocktail of Jim Beam Pineapple, lime juice, simply syrup, jalapeños and a tajin rim. 

Jim Beam Pineapple (32.5% ABV) is now available nationwide at select retailers for a suggested retail price of $19.99 per 750mL bottle.

Read more: Beam Announces Launch of Private Barrel Club

About Jim Beam 

Jim Beam is crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh-generation Master Distiller, and Freddie Noe, Jim Beam’s eighth-generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. For more information, go to https://www.jimbeam.com.