The University of Kentucky James B. Beam Institute for Kentucky Spirits is releasing its bourbon in April 2025. “Kentucky Wildcask Bourbon” will be its first distilled spirit to hit the market coming from JBBI, the world’s largest teaching distillery. 

Led by honorary professor and industry veteran Herb Heneman, the release is the class project of the newly created Commercialization of Distilled Spirits course.

JBBI offers a Distillation, Wine and Brewing Certificate program at UK with a focus on the production of all alcoholic beverages. This hands-on program allows students to learn about distilled spirits, winemaking and brewing science with extensive research opportunities. Within this course, Heneman also teaches these same students how to monetize their craft.  

“JBBI does a terrific job teaching students the craft behind making bourbon, but learning how to make money from it was a critical piece of the equation that was missing,” Heneman said in a news announcement. “The Commercialization of Distilled Spirits class was designed to fill this gap. And what better way to learn than by doing?” 

Proceeds from the sales of this historic bourbon release will directly benefit JBBI students by funding scholarships, research and programming for the Institute. The bourbon is projected to raise more than $100,000 for the Institute. 

Students participating in the course have successfully launched a bourbon brand from start to finish as a team. They created the brand concept, designed labels, received legal approval, visited various entities in the bourbon-making supply chain, marketed and soon will be selling their product.

“It has been incredibly rewarding to be a part of the inaugural course and creating our own bourbon. It will be satisfying to actually bring our Kentucky Wildcask Bourbon to shelves,” student Paulatai Sevelo said. “Definitely the coolest class project I’ve ever been a part of.” 

Wildcask Bourbon is a blend of three Kentucky Straight Bourbons. The backbone of the blend is an 8-year-old 13% rye bourbon (mash bill 78/13/0/9) contributed by Freddie Noe, 8th generation Beam Master Distiller and Master Distiller at the Fred B. Noe Distillery (JBBDCo.), making up 35% of the blend. 

JBBDCo.’s donated barrels are complemented by a 5-year-old 20% wheat bourbon (mash bill 68/0/20/12) making up 35% of the blend, and a 4.5-year-old 39% wheat bourbon (mash bill 53/0/39/18) making up 30% of the blend, donated by Heneman from his private stock of Bardstown Bourbon Company liquid. The 2025 release will be bottled at 100 proof with roughly 2,500 bottles available, at $54.99 per 750ml bottle. 

“It has been incredibly rewarding to be a part of the
inaugural course and creating our own bourbon.”

-Student Paulatai Sevelo

The course has enlisted numerous industry professionals as well as contributors to the project.  

Guest speakers have so far included Noe from JBBD Co.; Dixon Dedman, founder of Kentucky Owl and 2XO Bourbon; UK Distinguished Young Alumni recipient and Teremana Tequila CFO Keisha Raspberry; Bardstown Bourbon VP NPD Dan Callaway, and Susie Garvin, CCO of the Brindiamo Group. Corporate support comes from James B. Beam Distilling Company (liquid), Bardstown Bourbon Company (dry goods, bottling and compliance support), Cursive (label printing) and W. Bahan design (branding and label design). 

“A journey of a thousand miles begins with one step, and the step that honorary Professor Heneman took is going to change lives and broaden the reach of the James B. Beam Institute for years to come,” Seth DeBolt, director of JBBI and professor of Horticulture at the University of Kentucky Martin-Gatton College of Agriculture, Food and Environment, said. “A lot of us talk about doing something, but Herb jumped in and made this project happen. I am humbled and thankful, as I know the students are, to be part of such a great class.” 

Wildcask Bourbon will be available for on-site sales at the University of Kentucky through the JBBI. There will be a pre-sale at the JBBI 2025 Industry Conference March 17-19 and attendees will be able to reserve a bottle. 

There will also be a launch event on campus to celebrate the inaugural bourbon release where bottles will be available – time and date to be announced. Wildcask Bourbon will also be available at a limited number of Kentucky-based retailers starting in April. For more information, visit https://beaminstitute.ca.uky.edu/.

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