Von Payne Black announced a new distribution partnership with Premium Brands of Northwest Arkansas. This collaboration marks a major step in Von Payne Spirits’ national expansion, bringing its black currant-infused whiskey to a new audience.

Known for its iconic gargoyle pour spout, complex taste profile, and sell-through velocity, Von Payne Black has earned a cult following among consumers and bartenders alike. This partnership ensures that Arkansas will now have access to a whiskey experience unlike anything else on the market.

“Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out,” Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits, said in a news release. “With Premium Brands’ expertise and strong market presence, we’re excited to introduce Von Payne Black to Northwest Arkansas and continue our mission of bringing this one-of-a-kind whiskey to more consumers nationwide.”

Premium Brands of Northwest Arkansas brings decades of industry knowledge and a deep network of on-premise and retail partners, making them the perfect distributor to launch Von Payne Black in this dynamic market. 

“We are thrilled to partner with Von Payne and bring its game-changing whiskey to the Arkansas market. We can’t wait to share this intriguing product with our customers,” Heath Sutherlin, Vice President at Premium Brands of NWA, added.

As demand for unique, high-quality craft spirits continues to grow, Von Payne Black is positioning itself as a must-have for whiskey lovers who crave something extraordinary. With national expansion plans well underway, this partnership is another milestone in the brand’s journey toward becoming a global powerhouse in the whiskey world.

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About Premium Brands of Northwest Arkansas

Premium Brands of Northwest Arkansas is a beer, spirits, wine and non-alcoholic beverage distributor located in Fayetteville, Arkansas. Serving hundreds of retail accounts throughout Northwest and North Central Arkansas. They distribute some of the best beverages in the world. Their people make the difference and have established Premium Brands of NWA as one of the top brand-building companies in the region. For more information, visit https://www.premiumbrandsnwa.com/.