Chicago-based IngridLaVon announced the launch of Geneba Tequila, a premium tequila brand crafted with women in mind.

Made from 100% blue agave sourced from the Highlands of Jalisco, Mexico, Geneba Tequila is all-natural, free of additives, sugar, and gluten. With its bold and empowering mission, the brand seeks to redefine tequila as an elegant, refined drink—perfectly smooth for sipping in a wine glass or enjoying on the rocks.

“I am very excited to debut Geneba Tequila,” IngridLaVon said in a news release. “A dream over a decade in the making, our brand gives women a tequila that speaks to our sophistication and resilience. We’ve created a smooth, all-natural, sippable tequila that is pleasing to the palate and celebrates the beauty and strength of femininity–in every aspect of the tequila and the brand.”

Conceived in 2012, IngridLaVon found herself seeking a healthier, more natural drink option with less sugar. Yet, after experiencing various tequilas, none delighted all her senses nor catered to her as a woman with a refined palate—a palate that no longer included shot glasses. 

IngridLaVon set out to create an elegant, ultra-premium tequila for women that is great-tasting and without additives or dyes. Reimagining a smooth, effortless experience, IngridLaVon crafted a tequila meant for savoring in a wine glass or on the rocks, and Geneba Tequila was born. 

Geneba Tequila is named in honor of the founder’s late mother, Geneva, who epitomized empowerment, resilience, and timeless elegance. 

“I chose the Spanish version of my mother’s name, Geneba, to honor the rich tradition and authenticity of tequila,” IngridLaVon said. “Many people don’t realize that tequila, by law, must originate from Mexico to bear the name. Our tequila is crafted from blue agave in Jalisco, Mexico, and the name Geneba pays homage to this heritage.”

In dedication to her mother, IngridLaVon has subtly woven her mother’s image into the Geneba Tequila logo–which can be seen upon close observation. 

“Not only is her name on the label, but her spirit is in the beverage and her image on every bottle,” IngridLaVon said.

The tequila brand is available in two distinct varieties—Blanco and Reposado.

Dedicated to empowering women, the brand’s mission, “Gather, Grow & Give,” centers on uplifting women in leadership, as well as supporting families with mothers battling cancer through its Geneba Cares foundation. 

Read more: Costa Tequila Celebrates 2024 Growth

About Geneba Tequila

Founded by IngridLaVon in Chicago, Illinois, Geneba Tequila is a legacy family brand, named in honor of the founder’s late mother Geneva (whose image is also embedded within the logo) with day-to-day operations led by the founder’s husband, Chief Operating Officer, Lynn Woolfolk, Jr.  The brand is dedicated to providing leadership development to women and support to families with a mother battling cancer via its Geneba Cares foundation.  Learn more at https://genebatequila.com/.