Bardstown, Kentucky-based Rebel Bourbon kicks off 2025 as the Official Bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. 

Following a successful first year in 2024, Rebel Bourbon once again joins RCR and cranks up the fan fun as a multi-race primary sponsor with more opportunities in store for the 2025 season including a new Rebel paint scheme. Busch will race the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races beginning with the EchoPark Automotive Grand Prix on Sunday, March 2 in Austin, Texas.

“We can’t wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain,” Philip Lux, brand manager for Rebel Bourbon, said in a news release. “We’re building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two.”

Busch’s No. 8 Chevrolet will feature an all-new full Rebel Bourbon branded wrap. The design honors the craftsmanship of award-winning Rebel Bourbon. Inspired by American oak Rebel Bourbon barrels, the roof and hood feature a rich wood-grain design on the top half of the car. 

The bottom half features dark visuals made to resemble char from inside the barrels, which gives Rebel Bourbon its signature color and unapologetically bold flavor during aging. The Rebel logo stands out loud and proud, and Rebel branding also will appear on Busch’s uniform, helmet, and other elements throughout the 2025 racing season.

“Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season,” Torrey Galida, president of Richard Childress Racing, said. “The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum.” 

Visit RCRRacing.com and RebelBourbon.com to learn more about the partnership in the coming weeks. 

Read more: Rebel Bourbon Becomes Sponsor of Childress Racing

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. For more information about the company and its brands, visit luxco.com.