Cincoro Tequila announced it has signed a national distribution agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s). 

As part of this new agreement, Southern Glazer’s will expand its distribution of Cincoro Tequila to seven additional markets, bringing the total to 43. These new markets include Florida, Maryland, Washington D.C., Delaware, Colorado, Minnesota, and Illinois.

“We are thrilled to expand our business with Southern Glazer’s Wine & Spirits,” Jeff Agdern, CEO of Cincoro Tequila, said in a news release. “With our new national alignment, we look forward to joining forces with Southern Glazer’s industry-leading capabilities and best-in-class execution to scale our brand in both new and existing markets. Additionally, as we continue to expand our luxury brand in on-premise establishments, we are excited to leverage Southern’s expertise in this area.”

This strategic move will provide Cincoro Tequila and Southern Glazer’s with the opportunity to share sales and marketing resources to streamline operations and enhance market presence. Southern Glazer’s has been distributing the brand since its launch in 2019.

“Our new national distribution agreement represents an exciting expansion of an already successful relationship,” Gene Sullivan, Chief Sales & Marketing Officer, Southern Glazer’s, said. “We are eager to put our full corporate capabilities to work in these new markets, ensuring we maximize Cincoro’s incredible potential.”

The brand was launched in 2019 by five NBA legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In five years, Cincoro has won over 29 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.

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About Cincoro Tequila

Cincoro Tequila is uniquely made with 100% Blue Weber agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process to create the Cincoro signature taste profile. For more information about Cincoro, please visit www.Cincoro.com.