The James B. Beam Distilling Co. announced the release of Booker’s – The Master Distiller’s Batch, the third release of 2024.

The new batch is named in honor of a group of distillers Fred Noe, 7^th Generation Master Distiller at Beam, came to admire greatly. Their work in the late 80s and early 90s helped America fall back in love with bourbon and made the industry what it is today. 

This group included his father, Booker Noe, and his peers at other distilleries during this time. In fact, much of this batch was produced in 2016 on Booker Noe’s birthday, December 7.

The Master Distillers Batch is made up of two production dates stored in 4 different aging warehouses. The age is 7 years, 8 months, 7 days, and the bourbon is bottled at 130.3 proof.

The breakdown of barrel storage is as follows:

• 10% came from the 6th floor of 7-story warehouse Z
• 11% came from the 6th floor of 7-story warehouse 1
• 42% came from the 6th floor of 7-story warehouse 3
•  37% came from the 3rd floor of 9-story warehouse J

“I remember once I was with my dad when they all met up in Chicago for a festival,” Noe said in a statement provided by Beam. “We were catching up at a bar and to most of the people there, we were just six random guys drinking bourbon. But someone pointed us out to the bartender and said, ‘You’ve got bourbon royalty in here.’ We all laughed and raised our glasses.” 

Noe further explained that, “Back in the day, being a Master Distiller just meant running the distillery. But these elder statesmen changed all that, raising the bar for all of us. The job went from spending every waking moment in the distillery, to traveling the world, all the while introducing people to our beloved bourbon. 

“They became spokesmen and celebrities in their own right. They made the job as big as they were. I’ve looked up to these guys my whole life. They showed me the ropes of how to make great whiskey and built my love and respect for everything that goes into the craft.”

Booker’s Master Distiller’s Batch is now available nationwide in limited quantities with a suggested retail price of $99.99 for a 750 mL bottle.

For more information, visit https://www.bookersbourbon.com/.

Read more: First Booker’s Bourbon of 2024 Released: Springfield Batch