Jim Beam unveiled the re-launch of Jim Beam Black, now featuring an enhanced liquid, aged for seven years.

Crafted through generations under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues the 229-year family tradition of distilling exceptional bourbon that is both accessible and remarkable. 

“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries,” Fred and Freddie Noe said through a news release. “We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.” 

In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement, reflecting the craftsmanship and tradition that defines the Jim Beam legacy.

“After seven years of patient aging in white oak barrels, something truly magical happens,” Rashidi Hodari, Managing Director, James B. Beam Distilling Company, said. “The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Blackis the embodiment of time well spent, meant to be shared with those you cherish.”

Jim Beam Black launched on June 12 at “The Seventh Sense” event in New York City – a multi-sensory journey through the five traditional senses, taste, smell, touch, sight and sound, and the sixth sense of intuition.

The re-released Jim Beam Black, best enjoyed on the rocks or served in a classic old-fashioned, is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys and select retailers. Available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% / 90 proof, this beloved bourbon is set to redefine the standard of excellence in the whiskey category.

For more information, visit www.suntoryglobalspirits.com.

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