Sugarlands Announces Expansion of Roaming Man Rye
Sugarlands Distilling Company announced a strategic, multi-tiered expansion of its Roaming Man Tennessee Straight Rye Whiskey. The award-winning pot distilled whiskey will now be available in 750ml bottles and distributed in five states – Tennessee, Florida, Indiana, Louisiana and Wisconsin.
First released in Spring 2017, Roaming Man has only been available in limited-release, small batches and sold in 375ml bottles. The brand quickly developed a strong following from whiskey enthusiasts and a positive reputation among the distilling industry.
While the expression will remain heavily allocated due to Sugarlands’ intentionality in producing the spirit, the move to larger bottles and increased distribution marks a significant milestone for the brand as it strives to meet demand and reach new consumers.
“When we decided to age our rye whiskey, we believed in its potential, but the awards and recognition we’ve received since launching Roaming Man exceeded our expectations,” Sugarlands President and Founder Ned Vickers said in a news release. “We’re deeply honored by our fans’ loyalty and support throughout our journey. As we expand our distribution to 750ml bottles, we’re excited for what’s ahead, and committed to maintaining the quality, transparency and craftsmanship that have always defined Roaming Man.”
Sugarlands has been meticulous about the process of creating the popular rye whiskey since its inception. Master Distiller Greg Eidam and his team craft Roaming Man from a low-rye mash bill using locally sourced, premium Tennessee rye, white corn and malted barley. The ingredients are distilled in a copper pot still, a labor-intensive process rarely used in America. Sugarlands’ production facility is home to the largest copper pot still in the United States.
New Roaming Man 750ml bottles will be available at Sugarlands Gatlinburg distillery beginning this Friday, May 24, and soon at select retailers, bars and restaurants throughout Tennessee, Florida, Indiana, Louisiana and Wisconsin.
In the coming weeks there will be a limited allocation available for sale online (limited to select states). Be the first to know by signing up for the Roaming Man Whiskey Club at roamingmanwhiskey.com.
For more information, visit https://www.sugarlands.com/.