Elijah Craig celebrates the 2024 PGA Championship returning to Louisville, Ky., and Valhalla Golf Club with a special bottle release.

To celebrate the Major Championship’s return after a decade away from the Bluegrass State, the brand will activate the “Elijah Craig Bourbon Speakeasy” on the course for spectators to enjoy as well as release a special Commemorative Edition of its Small Batch bourbon in honor of the 2024 PGA Championship.  

As the Official Bourbon, Elijah Craig will activate onsite during the Championship at the 14^th hole of the course aptly named “On The Rocks,” from May 16-19, and during practice rounds. Larger in size and scale than any previous championship, spectators visiting the Speakeasy can taste the distinctive warm spice & smooth flavor of Elijah Craig Small Batch, enjoy hand-crafted signature cocktails, and engage in photo opportunities after signing their name on an interactive signature wall.

Throughout the course spectators can also find Elijah Craig featured in a signature cocktail at concessions. Offsite, area consumers will find displays and engagement opportunities at retail and bar locations promoting Elijah Craig’s exclusive sponsorship. Travelers visiting the Heaven Hill Bourbon Experience in Bardstown, Ky., will enjoy special Elijah Craig golf cocktails and co-branded merchandise to welcome those from near and far.  

A special-edition Commemorative Bottling of Elijah Craig Small Batch is now shipping to select retailers across the country to help fans mark the return of the Major Championship to Elijah Craig’s “backyard” where the brand is distilled, bottled and aged. The bottle will be adorned with a neck label featuring the PGA Championship’s Wanamaker Trophy, a gold coin emblazoned cork showing the 2024 PGA Championship logo and a face label prominently showcasing the “Official Bourbon” designation along with the PGA Championship logo.

The barrels for this special release are uniquely pulled from Heaven Hill rickhouses P, 1G and A – to further the ties to Elijah Craig’s Official Bourbon partnership with the PGA Championship and the PGA of America. This one-time offering will become available nationally leading up to the Championship on an allocated basis with a SRP of $36.99.

Speaking about the partnership, Max Stefka, Group Product Director, Elijah Craig Bourbon, said: “The Elijah Craig team is honored to be the Official Bourbon of the PGA Championship at Valhalla. We’re thrilled to mark the occasion with a commemorative edition of Elijah Craig Small Batch and look forward to toasting the best players in the world during this incredible Major Championship just a few miles from where Elijah Craig is distilled and aged here in Kentucky.” 

The brand will further support the partnership with the 2024 PGA Championship with an investment in out of home advertisement in the form of billboards across Louisville and Lexington, Ky., as well as featured ads prominently placed at the Muhammad Ali International Airport in Louisville. Viewers watching the Championship from home will see brand ads running on ESPN+ and CBS during coverage of the event along with digital advertising across social media channels.

Elijah Craig continues to leave its mark on the golf world, where it is also known as the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. The brand is also “The Official Bourbon” of PGA TOUR Professional Golfer Max Homa, sports broadcaster Amanda Balionis, and the AT&T Pebble Beach Pro-Am Tournament.

For more information, visit www.elijahcraig.com.