Jack Daniel’s launched its annual “Barrel Tree” sale, which will help junior-enlisted service members and their families travel home for the holidays. 

Barrels of each of the 12 Jack Daniel’s “Barrel Trees” currently on display across the country will be sold for $150 each beginning today at operationridehome.com. All proceeds will benefit the brand’s “Operation Ride Home” program in partnership with the Armed Services YMCA (ASYMCA), which has helped nearly 13,000 people travel home – including this year’s travelers – and raised nearly $3 million since 2011. Men and women from the Army, Marine Corps, Navy, Air Force, Space Force and Coast Guard have been assisted with travel to all 50 states.

“I can’t think of a better way to give our handcrafted whiskey barrels new life than to use them to support our nation’s military community this holiday season,” said Chris Fletcher, Jack Daniel’s Master Distiller. “For every service member and family Operation Ride Home has helped over the years, there are many more who are still waiting to go home and be with their loved ones. We hope our friends will purchase a barrel for an important cause and support those who sacrifice so much.”

The Jack Daniel Distillery in Lynchburg, TN, built its first 26-foot tall tree from 140 American white oak whiskey barrels in 2011 to bring holiday cheer to local residents. This year, that tree and 11 replicas are on display in Nashville, TN; Lynchburg, TN; Tampa, FL; Savannah, GA; San Antonio, TX; Detroit, MI; New Brunswick, NJ; New York, NY; Washington D.C.; Milwaukee, WI; Seattle, WA; and San Jose, CA. The charred oak barrels used to build each tree were earlier entrusted to mature Jack Daniel’s Tennessee Whiskey only once.

To purchase a barrel and support military families, please visit operationridehome.com.

Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, and many other brands. Jack Daniel’s can be found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.