Three-time Olympic gold medalist and professional snowboarder Shaun White and whiskey distillery High West are teaming up for a conservation initiative.

Over the years, White has witnessed firsthand the impact climate change has had on lands in the western U.S., with rising temperatures and melting snowpacks increasingly posing a threat. The Park City-based whiskey distillery and White plan to protect and preserve the land they both call home – The West. Together. According to a news release, they’ll work to drive awareness of High West’s Protect the West platform, striving to conserve the natural beauty of the West and all that inhabits it so it can be enjoyed by generations to come.

White’s experience growing up on the West Coast shaped his passions, and today his dedication to giving back to the land mirrors that of High West’s. Throughout the partnership, Shaun will lend his voice to High West’s Protect the West initiative, a commitment of $1 million over three years to organizations dedicated to keeping the West wild and preserving its beauty. The Protect the West platform distributes funding to organizations whose efforts fall into three focus areas: the fight against wildfires, protecting winters and wildland conservation.

“High West is all about seeking out adventure, and there’s no better place to do that than the West,” White said. “I was lucky enough to grow up exploring this incredible place, learning to snowboard, skateboard and even mountain bike here, and it’s so important to me that people have the same opportunity I once had. It’s pretty cool to be able to team up with not just my favorite whiskey, but one that shares my same passion for preserving the West.”

“You don’t have to look too far outside the doors of our Saloon or Distillery to see the West is in danger,” said Daniel Schear, General Manager of High West. “Like Shaun, High West is a team made up of adventurers who appreciate all the West has to offer, which is why the Protect the West initiative hits home for all of us. Our passion for this cause is only growing, and we’re honored to have Shaun’s support in driving more urgency and action.”

For more information on High West and the Protect the West platform, visit https://highwest.com/.