Lux Row Distillers announced the newest variant in the Rebel brand family: Rebel 100 Straight Rye Whiskey. Rebel 100 Rye is set to reach retail shelves across the country later this month at a suggested retail price of $19.99 per 750 ml bottle.

Rebel 100 Straight Rye Whiskey delivers smooth, spicy rye flavor via its 51% rye, 45% corn and 4% malt mash bill. Offered at 100 proof, Rebel 100 Rye features a spicy nose that opens into rich rye flavor balanced by hints of vanilla.

Rebel brand manager Eric Winter said the Rebel 100 Rye’s proof was raised to 100 from the usual 90, based on the success of the Rebel 100 Kentucky Straight Bourbon Whiskey.

Luxco, owner of the Rebel brand, was founded in St. Louis in 1958 by the Lux Family. Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Merged with MGP Ingredients, Inc. in 2021, Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands.

This extensive portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers; Lebanon, Kentucky-based Limestone Branch Distillery; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, and Ross & Squibb Distillery in Lawrenceburg, Indiana, where the George Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced.

For more information about the company and its brands, visit luxco.com.