From La Gonzaleña Distillery, and imported by San Francisco’s Hotaling & Co., Chinaco tequila commemorates 50 years with a reimagined bottle design that celebrates the brand’s heritage and incorporates a modern touch. The new bottles are currently rolling out to retailers nationwide.

“This new look is a tribute to one of our most iconic bottles, but it’s much more than just an updated design,” Guillermo Gonzalez, head of La Gonzaleña Distillery and Chinaco, said in a news release. “It’s the representation of Chinaco’s revival, of our family heritage and of Chinaco’s unique taste profile achieved by using only agave from Tamaulipas.”

La Gonzaleña Distillery was built in 1972 in Tamaulipas, and since its consecration, the Gonzalez family has been making a name for themselves in the tequila world, earning the ability to distill tequila outside of Jalisco and helping pave the way for premium tequila in America.

Chinaco tequila is currently available in three expressions — Blanco (40 proof; 700ml; $49.99 SRP), Reposado (40 proof; 700ml; $59.99 SRP) and Añejo (40 proof; 700ml; $79.99 SRP) — each featuring unique taste profiles as the only tequila produced in the Mexican state of Tamaulipas, where the different terrain and proximity to the ocean infuses the agave with complex flavors, including tropical and salty notes.