El Mayor Tequila – the premium tequila brand from the Gonzalez family – is getting a new look. 

Starting this month and continuing throughout 2025, the enitre brand family will be packaged in a new 750 mL bottle that features a larger label designed to create a cohesive look across the brand portfolio and provide a more impactful footprint for shelf placement.  

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Current offerings include: 

• Tequila Blanco 
• Tequila Reposado – rested in white oak barrels for a minimum of nine months.
• Tequila Rosado Reposado – this premium reposado tequila is finished in Cabernet Sauvignon casks for nine months.
• Tequila Añejo – this tequila is aged in white oak barrels for 18 to 36 months.
• Tequila Extra Añejo – aged in American white oak barrels for a minimum of three-and-a-half years.  
• Tequila Cristalino – this Añejo tequila has been aged for a minimum of 12 months and filtered using ultra fine charcoal.

“We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf,” Brand Manager Kayleigh Longo said in a news release. “We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.”

Read more: El Mayor Releases Rosado Reposado Tequila

About El Mayor Tequila

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico. Led by fourth-generation Master Distiller Graciela Gonzalez, the portfolio is crafted with the tradition, methodology and passion of the Gonzalez family’s more than 150-year heritage. To learn more, visit ElMayor.com.