Jack Daniel’s, McLaren Formula 1 Revive Jack’s Garage
Jack Daniel’s Tennessee Whiskey, in partnership with the McLaren Formula 1 Team, announced the return of Jack’s Garage — an immersive music platform experience celebrating Formula 1 racing and bringing unforgettable moments for fans across the country.
Jack’s Garage is a national program with events in Miami, Austin, and Las Vegas this F1 season, giving fans an exclusive experience that combines the excitement of racing with the energy of music.
For the Miami Grand Prix race weekend, Jack’s Garage returns to The Carter Project in the Wynwood Norte neighborhood on May 2 starting at 7:30 p.m. The event will be open to the public, and fans 21+ interested in attending can learn more and register at jackdanielsgarage.com.
“Jack Daniel’s partnership with the McLaren F1 team has been an incredible success, allowing us to share the spirit and energy of Jack Daniel’s to Formula 1 racing fans across the world,” Arty Masterson, U.S. Brand Director for Jack Daniel’s Tennessee Whiskey, said in a news release. “We can’t wait to kick off the season with the first Jack’s Garage event in Miami and bring an immersive experience to fans that celebrates music, food, crafts, and culture.”
Jack’s Garage attendees in Miami will enjoy exclusive performances by prolific Latin star Brray and renowned singer-songwriter, actress and model Oriana Sabatini. The event will feature Cuban culinary creations by local Miami chef Louie Estrada and curated Jack Daniel’s cocktails, alongside personalized fan activations and photo opportunities with a specialized McLaren Formula 1 Team race car.
The recently announced McLaren Racing X Jack Daniel’s Tennessee Whiskey limited edition bottle is now available for purchase at retailers all across the Miami area. In celebration of its continued partnership with the McLaren Formula 1 Team, this 86 proof limited edition starts with Jack Daniel’s classic grain bill of 80% corn, 8% rye and 12% malted barley and incorporates bold packaging designs that nod to the unmatched histories of both brands. It is available for a suggested retail price of $34.99 for a 1L bottle.
Read more: Jack Daniel’s Launches Highway No. 7 Music Experience
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniels is found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.