In celebration of Earth Month, Brother’s Bond Bourbon will launch “Shake & Stir Up Change” — a campaign inspiring bourbon lovers to sip more sustainably and support regenerative agriculture.

Brother’s Bond Bourbon—the award-winning bourbon brand, founded by actors, longtime friends, and whiskey experts, Ian Somerhalder and Paul Wesley—continues to spotlight its commitment to sustainable craftsmanship and has gone beyond crafting the best whiskey. 

The brand was founded in 2021 with a mission to create exceptional whiskey while preserving the planet for future generations and striving to transition the bourbon-making process to 100% regenerative practices. Brother’s Bond is committed to supporting the transition of U.S. farmland to regenerative agricultural practices, with a goal of reaching 100 million acres by 2030.

Brother’s Bond Regenerative Grain Straight Bourbon, crafted with regenerative grains grown within 20 miles of the North Carolina distillery, is taking center stage this April. This small-batch, award-winning release is a blend of a nuanced three-year bourbon and a distinct six-year wheated bourbon, aged using custom toast and char methods to create a rich, expressive flavor. 

This limited-release bourbon remains one of the first bourbons in the U.S. crafted with regenerative grains and represents a meaningful step in the brand’s commitment to environmental responsibility.

“To us, bourbon is about more than flavor—it’s about legacy and impact,” Somerhalder said in a news release. “Regenerative farming isn’t just an agricultural shift—it’s a hopeful solution to the climate crisis. By caring for the land and supporting the farmers who steward it, we’re creating a richer, more meaningful whiskey experience—one that preserves the Earth for future generations.”

Since its founding, Brother’s Bond has proudly supported Kiss the Ground, a non-profit championing regeneration and healthy soil as a solution to our wellness, water, and climate crisis. The brand has donated a portion of every bottle sold to advance soil health collaborates with partners like Kiss the Ground to be part of a broader movement helping over 36 million U.S. acres transition to regenerative practices.

To toast the movement, the brand created two eco-conscious Earth Month cocktails:

• Espresso Regentini – bold and creamy, featuring Kiss the Ground’s certified regenerative coffee beans 
• Carbon Capture Cold Brew – a chilled coffee cocktail with a subtle sweetness 

On April 22 at 10 AM PT, tune in to the live Q&A on Common Ground Film’s YouTube channel with the creators of the regenerative agriculture documentary Common Ground, followed by streaming the film and its prequel Kiss the Ground on Amazon Prime. Every view helps spread awareness and amplify the message of regeneration.

Brother’s Bond Bourbon is also featured in Spec’s “Healthy Soil, Healthy Planet” campaign across Texas this April, encouraging consumers to support regeneration by donating at checkout. You can also find Brother’s Bond Regenerative Grain Bourbon ($59.99 MSRP / 95 Proof) at other leading retailers nationwide, including Rouses Market, Total Wine & More, GoPuff, BevMo!, and ABC Fine Wine & Spirits, so you can sip sustainably wherever you shop.

Rooted in tradition. Crafted for the future. 🌱🥃

Our Regenerative Grain bourbon isn’t just about great whiskey, it’s about giving back to the land that gives us so much. By embracing regenerative farming, we’re working to restore soil health, increase biodiversity and create a… pic.twitter.com/ieyCA99qN4

— Brother's Bond Bourbon (@brothersbond) April 1, 2025

Read more: Brother’s Bond Announces Global Expansion

About Brother’s Bond

Brother’s Bond Bourbon, founded by famous on-screen brothers, whiskey makers, and real-life friends Ian Somerhalder and Paul Wesley, is a bourbon brand crafted with all-natural ingredients, honoring the rich heritage of American whiskey-making. Brother’s Bond is committed to sustainability, giving back a portion of proceeds to regenerative agriculture and responsible sourcing with every bottle sold. For more information, visit www.brothersbondbourbon.com.