Penelope Launches Peach Old Fashioned RTD
Penelope Bourbon announced the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned.
Marking its entry into the booming ready-to-pour market, Penelope Bourbon is introducing a ready-to-pour cocktail that combines the brand’s signature bourbon expertise with an enjoyable drinking experience. This ready-to-pour cocktail blends Penelope’s award-winning straight bourbon and rye whiskey with peach bitters and farm-sourced 100% pure maple syrup, creating a balanced, sophisticated twist on the classic old fashioned.
The first in a series of nationwide releases in Penelope’s new ready-to-pour portfolio, Peach Old Fashioned is packaged in a 750mL white matte bottle with elegant peach-colored lettering. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99.
“Peach Old Fashioned is our first leap into the ready-to-pour category and we think folks will really enjoy it,” Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients, said in a news release. “We handpicked the bourbon and rye we used, along with the premium ingredients, to craft a modern take on an iconic classic. We think this will be a go-to for anyone looking for a delicious old fashioned at a great price.”
“Old fashioneds are one of our personal favorite cocktails to drink, especially the peach old fashioned variation,” Danny Polise, Penelope Bourbon founder and master blender, said. “So when we set out to create a ready-to-pour cocktail, it was clear where to begin. Most importantly, we wanted to create a cocktail with the same great taste as if it were made from scratch in your own home or at a great bar.
“Teaming up with Nashville, Tennessee, cocktail creator Tim Beckner, we created a recipe layered with flavor using quality ingredients you’d find behind any great bar. It’s been a fun new direction for us, and we’re just getting started.”
A product locator for the Penelope family of bourbons can be found here.
Read more: Penelope Bourbon Announces Annual Rio Release
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon is named after founder Michael Paladini’s daughter, and offers a range of uniquely blended and finished straight bourbon and rye whiskey expressions. For more information, visit https://penelopebourbon.com/.