The Muff Liquor Company, from the village of Muff in Co. Donegal, Ireland, officially launched in the U.S. 

The range includes three liquors – The Muff Liquor Company potato based Irish Vodka and Irish Gin that are both distilled 6 times, and a triple distilled/five-part blend peated Irish Whiskey. These Irish spirits are available nationally at retail, bars & restaurants, and online. 

The Muff Liquor Company was founded in 2018 by proud Donegal native Laura Bonner, who set out to honor her family’s legacy and showcase the unique taste of that land. Laura is dedicated to preserving the area’s rich heritage, inspired by ‘Granda’ Philip McClenaghen, a potato farmer with a knack for innovation and the original creator of the handcrafted ‘Poitín’ recipes that now inspire her spirits. 

The portfolio honors his legacy by using the finest quality ingredients and premium Irish potatoes from Donegal that deliver spirits with an unparalleled taste and velvet smooth texture.    

As CEO and founder, Bonner brought together a strategic team of high-profile celebrity investors, including actor Russell Crowe, singer-songwriters Ed Sheeran and Ronan Keating and comedian Jimmy Carr, to support the global expansion of the brand. These partners have recognized the exceptional quality of Muff’s premium spirits, and helped elevate the brand’s profile and reinforce its reputation for authenticity and craftsmanship.

Before founding The Muff Liquor Company, Bonner graduated with a law degree from Dublin Business School and embarked on a highly successful real estate career in London UK, eventually taking on a UK Sales Director role where she saw 300 employees across 17 offices. 

However, her dream of building her own distillery never left. Inspired by her grandfather’s ingenuity and original Poitín recipes, Bonner has aspired to make a difference in the village of Muff and her community where The Muff Liquor Company Experience is based today. Laura returned to her roots 8 years ago to follow through on her business idea for The Muff Liquor Company she had at 19. 

“All of us at The Muff Liquor Company are thrilled to be partnering with Lucas Bols to launch our innovative range of Irish spirits that honors the authentic style of Donegal into the US market,” Bonner in a news release. “Our three spirits reveal Ireland’s potential to show the world our dedication to craft, especially with the new global release of the peated Irish whiskey within the range. This is a big step for us and we are excited to share and impress with the complexity and craft of our brand.”

“The Lucas Bols company has been creating great cocktail experiences around the world since 1575. This year marks our 450th anniversary and we continue to innovate and expand our portfolio of brands as we look into the future,” Brett Dunne, Managing Director for Lucas Bols USA, said. ”The Muff Liquor Company is a fun young brand with great quality spirits that will resonate in the USA. We are excited to launch the brand nationally and offer consumers great new Irish whiskey, vodka and gin cocktail experiences.”

The Muff Liquor Company range is designed for fostering moments of joy, lively conversation, and social connection that enhance a cheerful atmosphere. The premium liquors promise to elevate the scene, offering spirits enthusiasts a taste of Donegal’s finest potato-based Vodka, Gin and Whiskey expressions. Laura and her team have worked tirelessly to introduce U.S. consumers to craft top-quality spirits that represent Ireland’s authentic heritage with an overwhelming personality.

The Muff Irish Vodka (SRP: $34.99): ABV 40%.

The Muff Irish Gin (SRP: $34.99): ABV 40%.

The Muff Irish Whiskey (SRP: $34.99): ABV 43%.

Read more: Top 100 American Whiskeys of 2024 Ranked

The Muff Liquor Company

The Muff Liquor Company is exclusively distributed by Lucas Bols USA. The Lucas Bols Company, is a leading global cocktail and spirits player in the worldwide cocktail market and is celebrating their 450th anniversary in 2025. Lucas Bols’ mission is to create great cocktail experiences around the globe. For more information, visit https://www.themuffliquorcompany.com/.