Fireball Whisky is offering a unique senior discount, of sorts: free lifetime supplies of its cinnamon whisky to those born during or before 1935. Per a news release, “This supply is for the elders who don’t just raise glasses, they raise hell, too.”

Through March 31, aka the 90th day of the year, those 90+ can enter for the chance to win a “lifetime” supply of Fireball. 

“We’ve seen them all over social, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball,” Danny Suich, Global Brand Director for Fireball, said in a news release. “And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since. It’s time to celebrate the 90+ crowd, the party royalty who never stopped turning up.”

Here’s how to enter:

• Head over to LifetimeSupplyofFireball.com and either enter your own information (if you’re 90+) or nominate your favorite nonagenarian.
• Fill in all required information.
• Upload a photo of the nominee enjoying Fireball
• Finally, answer the question: “How do you (or how does your nominee) keep the mischief alive at 90+?”
• Note: You can also mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223.

90+ seniors who may not be on social media call at (866) SAZERAC.

Read more: Top 100 American Whiskeys of 2024 Ranked

About Fireball

Made using natural cinnamon flavor, Fireball is best enjoyed straight up as an ice-cold shot. Guaranteed to taste like heaven and burn like hell – what happens next is up to you. For more information, visit https://www.fireballwhisky.com/.