InvestBev, an private equity firm in the adult beverage industry, has entered into a partnership with a leading global asset manager to invest up to $100 million in Kentucky Bourbon barrels. This partnership leverages InvestBev’s position as a force in spirits investing, paired with the asset manager’s capital and structuring expertise.

The partnership will seek to acquire bourbon barrels under five years of age, holding them until maturity. This approach aligns with InvestBev’s strategy of identifying attractive assets within the spirits sector and capitalizing on long-term appreciation.

“This partnership and this capital should signal to the broader spirits community the confidence global investors have in the sector, beyond legacy industry players,” Brian Rosen, General Partner of InvestBev, said in a news release. “We believe in the strength of the bourbon market and see this as an opportunity to further support the ecosystem while generating significant value together with our partners.”

InvestBev continues to reinforce its commitment to expanding opportunities within the adult beverage space, having raised multiple funds within the sector. In addition to its private equity initiatives, the firm also operates a $100 million credit program specifically designed to serve the bourbon community, providing needed liquidity and financial support to distilleries, brand owners, and investors in the sector.

With deep industry relationships and an established track record, InvestBev continues to lead the way in adult beverage-focused private equity. The firm remains dedicated to delivering strong returns while fostering long-term stability in the spirits industry.

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About InvestBev

InvestBev is a leading private equity firm dedicated to the adult beverage industry, with $300 million in assets under management and $100 million in private credit. With a decade of experience, InvestBev has built a reputation as the premier financial partner for brands, distilleries, and suppliers across all three tiers of the industry. The firm provides equity investments, credit solutions, sales acceleration, insurance, and M&A advisory services, helping brands scale efficiently and profitably. For more information, please visit www.InvestBev.com.