Harlem Standard announced a strategic distribution partnership with Southern Glazer’s Wine & Spirits (SGWS) for the New York market, with an official launch date of April 1st, 2025.

The veteran-owned premium spirits brand will be available through the SGWS Supplier Catalog (Code: 116112, Catalog Name: HARLEM STANDARD/MHW LTD), strengthening its presence in retail and on-premise accounts throughout New York State. 

“This partnership with Southern Glazer’s represents a transformative step for Harlem Standard in our home market,” Brian DiMarco, founder and Master Blender, said. “We remain committed to crafting super-premium whiskeys that celebrate Harlem’s rich heritage while investing in its continued renaissance.”

The focused New York launch allows the distillery to connect more deeply with the home market before future expansion. New York retailers, restaurants, and bars can contact their SGWS representative and reference catalog code 116112 to place pre-orders before the April 1st launch.

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About Harlem Standard

Harlem Standard is a veteran-owned premium spirits brand rooted in one of America’s most influential cultural capitals. It crafts super-premium whiskeys that celebrate Harlem’s rich heritage – where jazz meets poetry, art meets innovation, and tradition meets tomorrow. Learn more at https://harlemstandard.com/.