Bardstown, Kentucky-based Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of Kyle Busch 108 Single Barrel Bourbon. Every barrel was selected by two-time NASCAR Cup Series Champion Kyle “Rowdy” Busch and bottled at 108 proof (54% ABV) in honor of Rebel’s sponsorship of RCR. 

The new limited-edition release is handcrafted according to Rebel’s original time-honored wheated recipe since 1849 and aged for a full four years to provide robust flavor and a velvety smooth finish with a hint of spice. An allocation of 5,000 cases (6-in) of Kyle Busch 108 Single Barrel is available nationwide at a suggested minimum retail price of $39.99 per 750mL bottle.  

“We wanted to do something we’ve never done before, in the spirit of living against the grain and doing things your own way, and KB 108 is the perfect answer,” Philip Lux, Rebel Bourbon brand manager, said in a news release. “Kyle selected every barrel for this one-of-a-kind release with the guidance of Master Distiller John Rempe. Each barrel was hand-bottled, giving each bottle a bit of rebellious character and a flavor profile to match! This special release is made to be enjoyed by collectors and fans of Rebel, Kyle and RCR alike.” 

Every bottle’s front label includes prominent placement of the unique barrel number selected by Busch, plus the bourbon’s proof and “aged since” date details. The distinctive label also includes Busch’s signature, number and the RCR logo.  

“This sponsorship really is about living life with a rebellious spirit, and I had fun picking barrels on my own terms for this special limited-edition release,” Busch said. “I’m proud to have my name on every bottle and excited for fans nationwide to experience something new from Rebel Bourbon and RCR.” 

Rebel Bourbon has plans for more excitement and fan fun ahead in 2025, and the release of Kyle Busch 108 Single Barrel takes the sponsorship’s momentum to a new level. Rebel is a multi-race sponsor of the No. 8 Chevrolet and Busch with an all-new paint scheme born from American white oak Rebel Bourbon barrels and designed to honor the brand’s craftsmanship. 

Busch takes the wheel of the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races including the EchoPark Automotive Grand Prix March 2 in Austin, Texas. To learn more about Rebel-RCR news and events in race markets, follow Rebel on Facebook and Instagram, and RCR on Facebook and Instagram, and visit RebelBourbon.com and RCRRacing.com. Use the product locator to find Rebel Bourbon products in specific locations. 

NEWS: Rebel Bourbon – the Official Bourbon of Richard Childress Racing – announced the limited-edition release of @KyleBusch 108 Single Barrel Bourbon.

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— RCR (@RCRracing) February 26, 2025

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. For more information about the company and its brands, visit luxco.com.

Read more: Rebel Bourbon Again Sponsors Childress Racing

About Richard Childress Racing

Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt.