As Black History Month amplifies the stories of Black visionaries whose contributions have shaped culture, Edmond’s Honor, a first-of-its kind ultra-premium bourbon whiskey enters the market with a bold mission: to honor legacy, elevate craftsmanship, and raise a toast to the next generation of everyday heroes.

Edmond’s Honor was founded by Pronghorn, a standalone business focused on creating a template for diversifying industries, starting with the spirits industry. Pronghorn serves as a hybrid accelerator and industry-wide trailblazer, providing new opportunities for underrepresented founders, entrepreneurs, and executives.

Edmond’s Honor, the company’s first product innovation, is crafted by liquid curator Tracie Franklin as a tribute to Edmond Albius, the overlooked Malagasy botanist prodigy who revolutionized vanilla cultivation by hand pollinating orchids.  

Born on the island of Bourbon (now Réunion) off the coast of Madagascar, his breakthrough transformed vanilla into one of the world’s most coveted flavors, a legacy and technique that endures today. 

“Edmond Albius isn’t a household name, but he should be. His discovery shaped an entire industry, yet his story remains largely untold,” Pronghorn President Ron Cole said in a news release. “With Edmond’s Honor, we’re reclaiming his legacy and uplifting a new generation of visionaries through every pour.”

As an arbiter of premium taste, distinction and sophistication, Edmond’s Honor is responsibly sourced, aged in Madagascar vanilla extract-soaked cognac casks and crafted with an unwavering commitment to quality and the artistry of bourbon making.

“When we set out to create Edmond’s Honor, we wanted to represent Edmond Albius’ legacy through distinctive taste and embrace the essence of real Madagascar vanilla, an ingredient that he made possible,” Franklin said. “Every sip is a testament to Edmond’s discovery and the artistry shaping the future of bourbon.” 

Edmond’s Honor does more than celebrate the legacy and global generational impact of Albius’s discovery.  It honors truth – a truth that recognizes that there are incredible contributors to global society across the cultural landscape whose stories are often overlooked.  

Beyond the glass, Edmond’s Honor is dedicated to building a rich ecosystem that fosters and celebrates creativity while making a meaningful impact in the community. The brand seeks to exemplify its commitment to social responsibility by investing a portion of its proceeds into charitable groups that support initiatives championing the new generation of underrepresented pioneers in art, culinary arts and mixology.

The bourbon is available in 750ml size bottles at select retailers in Georgia, New Jersey and Florida, and will be expanding to additional states throughout the year.  It is also available for nationwide shipping at www.edmondshonor.com.

Read more: Pronghorn Introduces #AllBlackBar Platform

ABOUT EDMOND’S HONOR

Edmond’s Honor is an ultra-premium bourbon whiskey that delivers an exceptional experience in every glass.  Crafted with meticulous artistry and enriched with Madagascar vanilla extract-soaked cognac casks, the bourbon offers a distinctive and sophisticated taste. For more information and to learn more, visit www.edmondshonor.com.