Barrel King announced an industry-first collaboration with Jason Callori, the renowned whiskey expert and creator of Mash & Drum, to launch Drum Key Spirits.

With years of experience educating and entertaining whiskey lovers, Callori (pictured) has built Mash & Drum into one of the most respected whiskey platforms in the industry. Known for his deep knowledge, refined palate, and engaging content, Callori’s journey naturally evolves with Drum Key Spirits, where he will bring fans along for the ride in crafting unique, limited-edition whiskey releases.

Drum Key Spirits will be dedicated to producing exceptional, small-batch whiskey and single barrels carefully sourced and blended by Callori in collaboration with Barrel King’s experienced team. This partnership brings together complementary strengths, ensuring access to some of the finest barrels available.

Drum Key Spirits will operate under a custom direct-to-consumer model, allowing Barrel King to connect Callori’s passionate Mash & Drum audience directly with exceptional whiskeys and experiences.

“I’ve spent years searching for and reviewing some of the best whiskeys available, always wondering—what if I could put my whole heart into something that could capture the essence of my journey yet still grow with me into the next chapter?” Callori said in a news release. “With Drum Key Spirits, I finally have that chance. Partnering with Barrel King gives me access to world-class barrels and blending expertise, and I cannot wait to share these creations with the whiskey community.”

“Jason’s passion for whiskey is contagious, and his reputation in the whiskey world speaks for itself,” Rachael Record, Owner of Barrel King, said. “Once we talked to Jason, we knew this had to happen. The collaboration almost created itself. We believe the most meaningful thing we can do is provide a space for our creators, supporting them in their journey. 

“Our Gold Members helped build Barrel King into what it is today, and now it’s our vision to continue innovating and creating meaningful partnerships. Jason’s vision for Drum Key Spirits aligns perfectly with Barrel King’s mission of delivering unique experiences for whiskey lovers. This is just the beginning, so buckle up.”

The brand will debut with limited-edition small-batch, and single barrel releases, each personally selected and blended by Callori. These exclusive offerings will be available first to Barrel King Gold Members and exclusive tiers of Mash & Drum Patreon supporters.

For the latest updates, release details, and insider access to Drum Key Spirits, follow Mash & Visit https://barrelking.com/.

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