Rabbit Hole Distillery announced its partnership with Jay Ellis, the actor and producer celebrated for his standout roles in Paramount’s Top Gun: Maverick and HBO’s Insecure. 

This collaboration marks a significant milestone in the brand’s mission to champion innovation and creativity across both the film and whiskey industries. The partnership features an exclusive contest for aspiring filmmakers and the launch of a limited-edition distillery series whiskey release.

As the Official Bourbon of the Sundance Film Festival, Rabbit Hole has partnered with Ellis to launch The Creative Spirit Challenge. Aspiring filmmakers are invited to submit a short video sharing their story, bold ideas and dreams of becoming a filmmaker. The grand prize winner will receive a Canon EOS R5 C camera and a one-on-one mentoring session with Ellis. Additionally, three runners-up will receive Canon cameras to fuel their creative journey.

“Something very important to me, and the reason I launched my production company Black Bar Mitzvah, is to help aspiring filmmakers and creatives tell their stories,” Ellis said in a news release. “Partnering with Rabbit Hole and The Creative Spirit Challenge is an exciting opportunity to inspire and empower the next generation of filmmakers to chase their dreams and elevate their craft. I can’t wait to see the incredible talent and stories that will emerge from this initiative.”

In addition to the contest, Rabbit Hole and Ellis are also collaborating on a limited-edition whiskey release, slated for this spring. The release will embody the shared values of artistry and craftsmanship that form the foundation of Rabbit Hole’s whiskey-making process and Ellis’ approach to his films and TV shows. Available exclusively at Rabbit Hole Distillery in Louisville, each bottle in this special limited series will honor the creative spirit that defines both industries. 

“At Rabbit Hole, innovation and creativity are at the heart of everything we do,” Kaveh Zamanian, Rabbit Hole Founder and Kentucky Bourbon Hall of Fame Whiskey Maker, said. “Jay Ellis embodies the bold vision and artistry we admire in film, just as we strive to craft each bottle with unparalleled originality and excellence. Together, this partnership will inspire creativity, nurture emerging talent, and push the boundaries of artistry in both whiskey and film.”

To enter the Creative Spirit Challenge, and for full contest rules, visit www.RabbitHoleDistillery.com/creativespiritchallenge. 

No purchase necessary. Must be a legal resident of (50) U.S. or D.C., age 21+. Registration ends 3/31/2025. See official rules at www.RabbitHoleDistillery.com/creativespiritchallenge. Odds of winning based upon number of eligible entries received and decisions of judges. No alcoholic beverage is part of any prize award. Void wherever prohibited. Sponsor: Pernod Ricard, 250 Park Avenue, New York, NY 10177.

To keep up with Jay Ellis, follow him on Instagram @jayrellis. 

For more information about Rabbit Hole Distillery, visit www.RabbitHoleDistillery.com.

Read more: Rabbit Hole Releases Boxergrail Founder’s Collection 8-Year Rye 

ABOUT RABBIT HOLE DISTILLERY 

Rabbit Hole’s Founder and Whiskey Maker, Kaveh Zamanian, left a 20+ year career as a clinical psychologist to pursue his long-standing passion for fine spirits. With a mission to transform the ordinary into the extraordinary, he set course to develop one-of-a-kind expressions of American whiskey. The state-of-the art distillery is a cathedral to the art and science of whiskey making and is located in the Nulu neighborhood in the heart of downtown Louisville. Designed as a true craft distillery designed to scale, it produces 27,000 barrels every year. For more information, visit www.RabbitHoleDistillery.com.