As excitement builds for the 2025 Big Game, Knob Creek, an original offering of The Small Batch Bourbon Collection and leading American Whiskey, is partnering with former NFL quarterback and New Orleans native, Eli Manning, to introduce Knob Creek Bold Picks. To inspire fans to make confident choices, stick to their standards, and savor the perfect pour during the Big Game, Knob Creek and Eli Manning introduce ELI MANNING’S 2025 BOLD PICK, a limited-edition Knob Creek Single Barrel Bourbon available in select markets nationwide.

Just as Eli Manning’s bold moves have defined unforgettable moments on the field, Knob Creek’s bold, full-flavored bourbon elevates celebrations worth savoring. During the Big Game, while some fans reach for the usual, this limited-edition offering honors those who stay true to their own bold picks—whether that means cheering for the underdog or enjoying a glass of Knob Creek to elevate the moment.

“As the founding house of Small Batch American Whiskey, our family knows bourbon as well as Eli knows football, so it is an honor to collaborate on this Knob Creek limited-edition ELI MANNING’S 2025 BOLD PICK release,” said Eighth Generation Master Distiller, Freddie Noe. “It was a pleasure to welcome Eli to our campus and into the rackhouse, where, together, we developed a full-flavored single barrel bourbon that truly stands out. I’m confident football and bourbon fans will enjoy it as much as we do and I know it’s a whiskey that would make my grandfather and Knob Creek founder, Booker Noe, proud.”

Hand-selected by former professional quarterback and self-proclaimed bourbon fan, Eli Manning, alongside Eighth Generation Master Distiller Freddie Noe, ELI MANNING’S 2025 BOLD PICK is patiently aged for a minimum of nine years in American white oak barrels and bottled at 120 proof, offering a full-flavor liquid that showcases the unmatched quality and craftsmanship for which Knob Creek is known. With its complex balance of vanilla and oak, it delivers a rich and unforgettable tasting experience that will elevate game-changing occasions.

“I partnered with Knob Creek because it’s my favorite bourbon. Every sip is full of rich, bold flavor, making it perfect for celebrating life’s big moments and wins,” Manning said. “Whether it’s the 9-year-old in an Old-Fashioned or sipping 12-year-old neat for something a little more special, Knob Creek is always my go-to, and I’m excited for fans to try my single barrel bold pick.”

Leading up to the Big Game, Eli Manning will make bold, unapologetic picks around the last playoff games culminating in the Big Game. By celebrating underdog victories and game-winning moments, his picks embody the bold spirit of Knob Creek, inspiring fans to make daring decisions of their own. Fans can follow along on Instagram @KnobCreek for his latest insights.

For those looking to make their own bold picks, Knob Creek is offering a chance to win an exclusive experience at the Fred B. Noe Distillery, the homeplace of bold bourbon. The winner and three guests will go on a private tour to gain an inside look at the warehouse selection process and the craftsmanship behind Knob Creek’s renowned flavors, along with airfare, hotel, transportation, and a $1,000 gift card to the American Outpost gift store. Fans can enter the sweepstakes via https://boldpicks.prod.fooji.com/ until February 10, 2025. Entrants must be 21+.

Knob Creek Single Barrel Bourbon: ELI MANNING’ S 2025 BOLD PICK is available for a limited time at local retailers in three key locations, with a suggested retail price of $59.99 for a 750mL bottle:

• The New York Metro area, where Eli built his legendary football career.
• New Orleans, Eli’s hometown.
• Los Angeles, a beloved sports hub known for their bold spirit.

Read more: Knob Creek Brings Back 18-Year Bourbon

About Knob Creek Bourbon

Knob Creek bourbons and ryes are aged in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Further information on Knob Creek® awards can be found at www.knobcreek.com.