Silverbelly Whiskey announced the addition of a key team member as the company grows into 2025, adding founder Alan Jackson’s daughter Mattie Jackson as Master Blender. 

Jackson will oversee all existing product quality control along with new product blending, finishing, research and development. 

She brings years of wine and spirits industry expertise to the brand as both a Certified Bourbon Professional and Certified Sommelier. Jackson is also a best-selling author of two books – Lemons on Friday and Through the Valley of Grief – and most importantly, a new mother with her husband, Connor. 

“It couldn’t feel more special and full circle to me to be working with Silverbelly now,” Mattie Jackson said. “Over my years in the industry, I’ve often joked that wine stole my mind and whiskey stole my heart. I’m fascinated by the whole world of wine, but through it all, whiskey stayed my go-to pour of choice. I guess it’s just always been the one that feels like home.” 

“We couldn’t be more excited to add Mattie to the Silverbelly team,” Robbie Goldsmith, CEO of Silverbelly Whiskey, said. “Her expertise in the spirits industry will add infinite value as we continue our quest to create the highest quality celebrity whiskey brand in the world.” 

Goldsmith added, “Over the past year, bringing Silverbelly back local to Tennessee, launching three new products and adding another Jackson to our internal team have given us the foundation we need to create a truly authentic powerhouse whiskey brand in Nashville.”

Read more: Silverbelly Whiskey Releases Birthday Whiskey

About Silverbelly Whiskey 

Silverbelly Whiskey combines two American traditions – whiskey and country music – to create a spirit worthy of honoring Alan Jackson’s historic career. Named after the color of the country icon’s Stetson cowboy hat, the “classic” (UPROXX) whiskey uses a unique batch numbering system, with each batch named in chronological order after Jackson’s 35 career chart-topping songs. For more information on Silverbelly Whiskey, visit silverbellywhiskey.com.