Brown-Forman Corporation has achieved its initial agriculture sustainability goal of engaging with 100% of its direct farmers on regenerative agricultural practices. This effort reflects Brown-Forman’s commitment to a resilient and agile agricultural supply chain.

“From the grain to the barrel, whiskey is an agricultural product that takes time and patience,” Elizabeth McCall, Woodford Reserve Master Distiller said in a news release. “Taking care of the land is vital to the success of our industry. We are making investments today that may not come to fruition until 70 years from now. This all factors into making the world’s finest whiskey.” 

Brown-Forman has pledged a commitment to leveraging agriculture for a sustainable future, recognizing its critical role in business success and to the communities it serves. Regenerative agricultural practices can contribute to improved ecological, social, and economic conditions, including: enhancing soil health and soil biological life; supporting functioning ecosystems where wildlife thrives; supporting thriving rural communities; and supporting farmer profitability.

“Brown-Forman has achieved its first Sustainable Agriculture goal ahead of the 2025 target. This milestone underscores our steadfast commitment to the natural systems we rely on and our dedication to collaborating with our agricultural partners,” Andy Battjes, Director of Global Environmental, Health, Safety, and Sustainability at Brown-Forman, said. “Environmental sustainability is integral to our long-term strategy and success. This achievement marks the beginning of our ongoing efforts to maintain a sustainable supply of high-quality materials and enhance efficiency in our production processes. These practices are essential to our commitment to ecological, social, and economic well-being, ensuring a resilient supply chain and long-term business sustainability.”

In addition to sustainable agriculture, Brown-Forman is focused on reducing greenhouse gas emissions, protecting the health of key watersheds, supporting sustainable forestry, driving towards 100% of primary packaging to be recyclable or reusable, and integrating circularity principles. The company is now in the process of establishing new agricultural goals to advance sustainable practices across the supply chain.

About Brown-Forman Corporation

Brown-Forman Corporation has been building spirits brands for more than 150 years. The portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. For more information, visit brown-forman.com.