Townie Whiskey, billing itself as “whiskey for the townspeople”, announced the release of three core expressions. 

Those expressions are Regular Townie Bourbon Whiskey ($34.99), Fine Townie Rye Whiskey ($34.99), and First-Class Townie Bourbon Whiskey ($39.99). The whiskey is procured and bottled by Bluebird Distilling, is available now in 50 Fine Wine & Good Spirits stores across Pennsylvania and ships direct to imbibers in 41 states via https://www.towniewhiskey.com/.

This new line of easy-drinking whiskeys inspired by hometown bars and the regulars that fill them is the brainchild of Jared Adkins, founder and owner of Bluebird Distilling.  An approachable and economic counterpart to his scratch-made craft spirits, Townie is an unpretentious whiskey line made to be perfect straight up or paired with a lager in a boiler maker or citywide. 

Adkins and his distillers hand selected barrels from some of the top rickhouses in the country and blended each expression in order to deliver a high quality yet affordable product. The brand was created with the local bar in mind and the “townspeople” that fill each barstool. 

“There is a time and place for craft whiskey, but I was looking to make something to complement our line of scratch-made spirits at Bluebird Distilling,” Adkins said in a news release. “Something more approachable in both drinkability and price point. We settled on making something for the townspeople that gives each hometown bar its spirit. Townie Whiskey is all about gathering together to celebrate simple pleasures – plus, with three expressions, there’s a Townie for every townie.”

Adkins and team have gone all-in on the Townie line, going so far as to purchase and painstakingly restore a 1972 Chevrolet El Camino, which debuted as “Rick’s Ride” in the four-minute long Townie Whiskey short film (below). 

The whiskeys ship directly to “townspeople” in 41 states via towniewhiskey.com and can be found in 50 Fine Wine & Good Spirits stores across Pennsylvania. Pittsburgh townies can sip Regular Townie Bourbon Whiskey neat, on the rocks, or in cocktails at Helltown Brewing – with many more local bars to follow. 

Regular Townie Bourbon Whiskey (84 proof, 750 ml, $34.99), blended using whiskey from the finest North American distilleries, delivering a smooth, rich taste tailored for everyday enjoyment. The liquid is aged 4-5 years in a Char 3 American Oak barrel and pairs well with light beer, jukeboxes, and vinyl bar stools. 

When creating Fine Townie Rye Whiskey (86 proof, 750 ml, $34.99) distillers handpicked barrels from North America’s most esteemed distilleries and delivered them to Bluebird Distilling to blend with care and precision. Straight Townie Rye is a celebration of simplicity and quality, designed to be enjoyed by all.  

First Class Townie Bourbon Whiskey (100 proof, 750 ml, $39.99) is the distinguished barrel select version of flagship Regular Townie Bourbon. First Class Townie is crafted from fine Bourbon Whiskey barrels selected from North American distilleries and blended at 100 proof for a richer, full body taste. Older than its counterparts, First Class Townie is aged for at least six years.

“We’re proud townies who enjoy a fancy cocktail but sometimes, after a long day, you really just need a shot and a beer,” Anthony Labresco, Townie Brand Ambassador, said. “So, here’s to raising a glass to the local bar that put your hometown on the map.” 

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