Brandjam, a technology company specializing in first-party data solutions for the alcoholic beverage industry, is advancing the industry by connecting brands to their end consumers while designing and building their “data distillery.” 

With a mission to revolutionize how distilleries, visitors centers, and alcohol brands leverage consumer data, Brandjam delivers tools that provide insights into consumer behavior and preferences.

By deploying experiential data capture technologies, such as interactive self-serve kiosks and automated, post-visit engagement capabilities, Brandjam transforms the consumer experience at distilleries and live events into a data-driven marketing opportunity.

This integration of data capture tools allows brands real-time access to personalized insights into consumer preferences, purchasing habits, and product affinities. The company’s first-party data solutions provide a direct and transparent connection between brands and consumers, empowering suppliers to make immediate, business decisions.

Traditional, third-party methods often obscure individual consumer behavior, whereas Brandjam’s first-party data system provides brands with a clear picture of their consumers. This allows for highly targeted, one-on-one marketing, enabling distilleries to personalize consumer marketing strategies and boost Direct-to-Consumer (DTC) sales.

“Our platform makes first-party data not only accessible but actionable,” Tom Cottingham, CEO of Brandjam, said in a news release. “Beverage alcohol brands can now gather crucial data from the moment a consumer enters a venue, turning that information into a competitive advantage. With our technology, these brands can finally see their consumers clearly, which drives better marketing, sales, and long-term growth.”

Brandjam’s innovative platform isn’t just about collecting data — it’s about using it intelligently. The system integrates with traditional datasets, enabling distilleries to optimize their consumer engagement strategies and increase lifetime value. Whether it’s alerting customers to local product availability or offering limited-edition releases through targeted digital campaigns, Brandjam empowers brands to grow their businesses with precision.

The company also helps suppliers build their “Data Distillery” by centralizing disparate data sources, harmonizing information silos, and identifying previously hidden gaps so business can operate more effectively and efficiently. In a competitive market, this level of insight gives suppliers a significant advantage, enabling them to refine their product offerings, improve operational efficiency, and create more meaningful consumer relationships – in real time.

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About Brandjam

Brandjam delivers data-driven solutions to beverage alcohol marketers, unlocking unprecedented consumer insights, behaviors, and engagement opportunities. Brandjam’s technology platforms enable brands to harness the power of first-party data to enhance customer experiences, drive sales, and grow lifetime value. Learn more at brandjam.com.