Jim Beam, the Official Spirit Partner of the U.S. Soccer Federation, celebrated the U.S. Women’s National Team’s (USWNT) match against Argentina last week. The highly anticipated game, which was played in front of a sold-out crowd, marked the first time in 20 years that the USWNT returned to Louisville, Kentucky, creating a special moment that united fans in the birthplace of the world’s #1 bourbon.

“We were honored to welcome the USWNT as they showcased their incredible talent right here in Louisville,” Rashidi Hodari, managing director of James B. Beam Distilling Co., said in a news release. “The values of dedication to craft and community that the U.S. Soccer Federation embodies perfectly aligns with our own deep-rooted heritage of creating the finest bourbon and bringing people together over their love of sport. This match was an extraordinary event, and we are proud to be part of the excitement.”

Fred and Freddie Noe, Jim Beam’s seventh and eighth generation master distillers, kicked off the game with a coin toss. The U.S. Women’s National Team secured a 3-0 victory, with Naomi Girma scoring her first two international goals and Argentina conceding an own goal. Soccer icons Ali Krieger and Clint Dempsey joined fans ahead of the game, mingling and sharing stories from the field, making the Jim Beam celebration a true homage to the sport and its vibrant community.

With over 229 years of tradition, Jim Beam is honored to partner with the U.S. Soccer Federation, an organization with a strong legacy of excellence. Together, they hope to inspire the next generation of soccer players and fans through their passion for connecting people from all walks of life over bourbon and soccer. 

Fans at home also got into the spirit of the pitch and raised a glass to moments during the game with curated cocktails Kentucky Striker, Beam Buck, Red White & Beam, and Triple Espresso.

Sign up for Team Beam to learn more about the U.S. Soccer partnership, exclusive events, and bourbon drops. Also visit ussoccer.com.

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Our last home game of the year did not disappoint! ⚡

A sold-out stadium, three international debuts and two goals by center back extraordinaire Naomi Girma! #USWNT x @JimBeam pic.twitter.com/ab7bcLUX8u

— U.S. Women's National Soccer Team (@USWNT) October 31, 2024

About Jim Beam 

Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, the distillery’s seventh generation master distiller, and Freddie Noe, eighth generation master distiller, have stayed true to the family recipe that has been passed down through generations. For more information, go to www.jimbeam.com,