Beam Announces New Winter Reserve Expression

Bourbon

October 16, 2024

Jim Beam Winter Reserve bottle on table SQUARE

Jim Beam announced the official release of its limited-edition Jim Beam Winter Reserve. The new liquid offers a rich, seasonal flavor profile that captures the essence of the season, making it a standout addition to the brand’s portfolio.

Aged for six years and finished in toasted barrels for enhanced richness, Jim Beam Winter Reserve presents a smooth and elevated bourbon with subtle notes of vanilla, cinnamon spice, and a hint of clove, delivering a warm finish that captures the essence of the season. 

“At Jim Beam, we’re always looking for ways to innovate while staying true to our deeply rooted heritage,” Fred Noe, Jim Beam’s seventh generation Master Distiller, said. “With Winter Reserve, we wanted to create a special bourbon that embodies the warmth of the holidays and the bold flavors that pair well with cold weather. We are excited to share it with our community and hope its holiday-inspired flavors bring people together to celebrate the joy of the season.”

Jim Beam Winter Reserve is available for a limited time during the holiday season at a suggested retail price of $24.99. You can find it at select retailers, including ReserveBar, Total Wine and Binny’s, as well as at JimBeam.com. This special edition is available in a 750ml bottle, at 86 proof.

For more information about Jim Beam Winter Reserve and its rich heritage, visit www.jimbeam.com.

Read more: Jim Beam Black Gets Relaunch with 7-Year Age Statement

Jim Beam is crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh generation Master Distiller, and Freddie Noe, Jim Beam’s eighth generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, go to www.jimbeam.com.

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