2XO Kentucky Straight Bourbon Whiskey and American whiskey blender Dixon Dedman announced the release of The Sneakerhead Blend, the latest release in the brand’s ongoing Icon Series. This one-of-a-kind, limited-time offering (SRP $99.99) is available nationwide.

“The Sneakerhead Blend is a tribute to my passion for sneaker culture and the collectibles that speak to individuality and personal style,” Dedman said in a news release. “I enjoy not only collecting but engaging with other passionate sneakerheads.”

The Sneakerhead Blend is comprised of two proprietary mash bills: a high rye 35% bourbon mash bill and a moderate rye 18% bourbon mash bill. Dixon double barrels the high rye 35% bourbon mash bill into new charred oak barrels, both #3 and #4 char levels, for nine months to a year. 

The double-barreled high rye mash bill makes up 60% of The Sneakerhead Blend, and that additional oak interaction builds the sweetness to balance out the spice from the rye in the mash bills. The Sneakerhead Blend’s mouthfeel is viscous and rich, with notes of cinnamon, allspice, and cedar, and has a long, smooth peppery finish.

All 2XO Kentucky straight bourbon whiskeys are crafted in partnership with Prestige Beverage Group, an industry leading importer and brand innovator of award-winning wine and spirits. Together, Dixon and Prestige Beverage Group aim to offer the most unique, sought-after whiskey blends to spirits enthusiasts everywhere. 

Read more: 2XO Releases New Gem of Kentucky Single Barrel

About 2XO

2XO Kentucky Straight Bourbon Whiskey was created by American whiskey blender Dixon Dedman. 2XO, meaning Two Times Oak, refers to the blending process Dixon pioneered where every 2XO expression has additional oak exposure. The additional oak interaction builds the sweetness to balance out the spice from the rye in the mash bills and creates a unique combination of intense flavors, character, and complexity with each expression. For more information, visit https://2xowhiskey.com/.