Wes Henderson, Bourbon Hall of Fame inductee and co-founder of ANGEL’S ENVY, has created a new whiskey company, Saga Spirits Group, and is launching a new portfolio of premium whiskey under the brand True Story.

The launch includes two True Story expressions:

True Story Finished Bourbon, a 90-proof Kentucky straight Bourbon whiskey aged five to six years in charred American white oak barrels. The Bourbon is finished in White Moscatel casks, a fortified wine, for up to six months, highlighting notes of white exotic fruits and florals that create a complementary sweetness to the whiskey.

True Story Finished Rye, a 100-proof blend of straight Rye whiskey with a tasting profile of sweet raisin, cinnamon, black pepper, caramelized sugar and French oak. Initially aged five to eight years, the liquid is then finished for two to twelve months in Brazilian Amburana hardwood to add notes of spice and matured in Pedro Ximénez (PX) and Oloroso Sherry casks to draw out raisin and dried fruit notes that combine for a perfectly balanced final profile.

The packaging is unlike any on the market. The finished bourbon is in an all-black matte hexagonal bottle, and the rye is in an all-white hexangular bottle. The sleek, minimalist bottle design stands out on a back bar, allowing the quality of the spirit to speak for itself.

“Our family’s roots are deeply intertwined with the rich heritage of Kentucky and Whiskey,” Henderson said in a news release. “We founded True Story to create a space where people can ‘pull up a chair,’ share a drink, and connect over stories. Whether you’re a seasoned whiskey drinker or new to the experience, we believe every bottle holds a unique story waiting to be told.”

Wes Henderson is joined at the new company by his six sons, continuing the legacy of his father, Lincoln Henderson, who was responsible for creating some of America’s most beloved spirits.

“We’re committed to crafting spirits that stand the test of time,” Kyle Henderson, Head of Production at True Story, said. “True Story is a testament to our dedication to quality. From carefully selecting ingredients to the meticulous blending process, every step is taken with the utmost care to ensure a truly exceptional product.”

A 750ml bottle of the Finished Bourbon has a suggested retail price of $59.99, while the Finished Rye is suggested to retail for $69.99. Both will be available on TrueStoryWhiskey.com and at select Kentucky and Tennessee retailers starting Oct. 10.

Read more: Angel’s Envy Announces New Triple Oak Bourbon

About True Story

True Story is a whiskey company founded by Wes Henderson, a Bourbon Hall of Fame inductee with a profound family legacy in the American spirits industry. Crafted by Saga Spirits Group, True Story combines tradition with innovation to create distinctive whiskeys. The portfolio includes a Finished Bourbon and a Finished Rye, both finished in unique casks for a complex and flavorful profile. For more information, go to TrueStoryWhiskey.com.