The Kentucky Bourbon Trail announced the first-ever Worldwide Toast to Kentucky Bourbon. The global celebration will take place on September 17, 2024, inviting Bourbon lovers from every corner of the globe to raise a glass to America’s Spirit.

The Worldwide Toast to Kentucky Bourbon is a virtual and social media event designed to bring people together to celebrate Kentucky Bourbon and honor people around the world for making Kentucky Bourbon the global success it is today.

September is Bourbon Heritage Month, and this marquis event marks the 25th anniversary of the Kentucky Bourbon Trail. It also pays tribute to the people and cultures from across the globe whose traditions inspired the birth of Kentucky Bourbon nearly two centuries ago.

All participants must be of legal drinking age and should drink responsibly.

“Kentucky Bourbon has become a global phenomenon with more than $500 million in exports this past year to meet the international demand for America’s Spirit,” KDA President Eric Gregory said in a news release. “We hope you join us in raising a glass to the spirit that unites us all.”

How to Participate:

There are two ways to join the global toast on September 17th:

• “Toast and Post”: Capture a photo or video of your toast, post it on social media using the official hashtag, #WorldBourbonToast, and tag the Kentucky Bourbon Trail.
•  Join the Livestream: Tune in to the livestream at 4 p.m. in your local time zone at WorldBourbonToast.com and share a toast with others in real-time. The livestream will feature a new toast every hour, on the hour.

For more information, visit WorldBourbonToast.com.

Read more: Kentucky Bourbon Hall of Fame Inducts Five New Members

About The Kentucky Distillers’ Association

Founded in 1880, the Kentucky Distillers’ Association is the worldwide voice of Bourbon. Its diverse and growing membership produces the overwhelming majority of the world’s Bourbon, from historic, global brands to emerging micro distilleries that are fostering the next generation of the Commonwealth’s timeless craft. Kentucky Bourbon is a $9 billion economic engine generating more than 23,500 jobs and attracting over 2 million visitors annually through the KDA’s Kentucky Bourbon Trail® experience. A 501(c)(6) nonprofit organization, the KDA maintains an open membership policy, champions a strong commitment to the responsible and moderate consumption of spirits, and fights to curb underage drinking and drunk driving. Learn more at www.kybourbon.com.