PATRÓN Announces Release of Cristalino Tequila

Tequila

July 29, 2024

Patron Cristalino OTR with Charred Lemon

PATRÓN Tequila announced the release of PATRÓN CRISTALINO, a tequila that’s distinctly clear, smooth and additive free.

The Cristalino tequila category, cherished in Mexico for its smooth and refined taste with a modern style, is still relatively new to the U.S. with a growing fanbase.  This smooth and sweet tequila is crafted with only three natural ingredients — 100% Weber Blue Agave, water and yeast. The result is a spirit that showcases the intricacies and depth of flavor of barrel aging with the clarity of a crystal-clear tequila.

“Innovation is seen in every part of PATRÓN CRISTALINO, from its smooth taste to its unique bottle design, which features a beautiful piña pattern,” Samantha Newby, PATRÓN Tequila Global Vice President, Innovation and Sustainability, said in a news release. “This new-to-world packaging was inspired by the natural beauty of Mexico and the finest 100% Weber Blue Agave – a core ingredient. We’re committed to showcasing the very best of this exciting category and what’s possible when tradition meets innovation.”

As a testament to brand practice, PATRÓN CRISTALINO uses both the roller mill and Tahona methods to extract the agave, and wood vats to ferment the liquid in small batches at Hacienda PATRÓN in Jalisco, Mexico. Maturing in four different casks for 12 to 15 months, the resulting tequila offers a sweeter profile with big, woody notes without overpowering the baked agave flavors that are uniquely PATRÓN.

Master Distiller David Rodriguez and his talented team of distilling artisans then filter the aged Añejo through wood charcoal to create a naturally smooth and sweet Cristalino with a clear appearance. This process retains the fullness of flavor and smoothness of barrel aging while presenting the shimmering clarity of a colorless, crisp tequila.

“At PATRÓN, we remain committed to our time-honored methods, blending the best of traditional and modern techniques for the development of PATRÓN CRISTALINO,” Rodriguez said. “What truly sets us and this Cristalino apart is our dedication to the integrity of our process and delivering a depth of flavor. The result is an additive-free Cristalino with naturally sweet notes of butterscotch and vanilla, lightly cooked agave, and a smooth finish.”

CRISTALINO is available now in retailers across the U.S. at an SRP of $79.

Read more: El Mayor Releases Rosado Reposado Tequila

Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN Tequilas and Liqueurs, please visit www.patrontequila.com.

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