D’YAVOL Partners with Paige Group in Global Expansion

News

July 9, 2024

D'YAVOL VORTEX bottles

D’YAVOL, the global luxury collective by SLAB Ventures, has partnered exclusively with Jonathan Paige International Group Pty Ltd. to manage its spirit portfolio in Australia, as it continues its global expansion.

The portfolio, now available at select off-trade and on-trade locations, includes single-estate vodka and two scotch whiskies, with more products in the pipeline.

“We are excited to enter the Australian market through our exclusive partnership with Jonathan Paige International,” Leti Blagoeva, Co-Founder of D’YAVOL, said in a news release. “We believe our multi-award-winning spirits will be a perfect addition to Australia’s luxury spirits landscape which has been growing on the back of discerning consumer preferences and a shift towards brands that push the boundaries, offering novel experiences within existing spirit categories.”

D’YAVOL, which was launched in 2023, offers a portfolio of award-winning luxury spirits. This includes its single-estate vodka from Poland, along with D’YAVOL INCEPTION, a 100% pure malt Scotch whisky which was recently awarded Gold at the International Spirits Challenge 2024. Its latest offering, D’YAVOL VORTEX, a blended Scotch, has also received numerous international awards. The brand believes in a born-in-origin philosophy, offering authentic products that reflect the history and traditions of its regions.

“We are honoured to represent this global phenomenon within the Australian drinks industry and look forward to seeing D’YAVOL in more retail, duty-free and on trade through our supporting partners,” Sean Ekanayake, CEO, Jonathan Paige International, said. 

Read more: Top 100 American Whiskeys of 2023 — RANKED

About D’YAVOL

D’YAVOL, a brand of SLAB Ventures, was founded by Shah Rukh Khan, Leti Blagoeva, Aryan Khan and Bunty Singh to provide a springboard for their idea of bringing a luxury lifestyle collective to the world. SLAB Ventures is a privately owned and independent entity prioritizing craftsmanship, artisanship, and small-batch production. Learn more at www.dyavol.com

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