Remus Bourbon Releases Babe Ruth Commemorative Bourbon
The Bambino meets the Bootlegger: Remus Bourbon announced an official partnership with the estate of Babe Ruth that has culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV).
A limited supply of 10,624 bottles, one for each of the Babe’s plate appearances, will arrive at retail this July at a minimum suggested price of $149.99 per 750mL bottle. A QR code on the back label allows consumers to scan and find out what Ruth did in their bottle’s plate appearance.
“Remus Babe Ruth Reserve is a special collector’s release inspired by one of the most iconic figures in American history, the immortal Babe Ruth,” Ross & Squibb Distillery Brand Manager Allison O’Brien said in a news release. “Remus is inspired by the finest bourbon of the 1920’s, and partnering with the finest baseball player of the 1920’s gives bourbon and baseball fans a unique and memorable way to celebrate America’s pastime.”
To honor Babe’s famous #3, Remus Babe Ruth Reserve features a medley of three high-rye bourbon mash bills, which include specially selected barrels from 2016, 2017, and 2018, consisting of 49% rye, 44% rye and 36% rye bourbons, respectively.
Remus Babe Ruth Reserve is packaged in an ornate rectangular art deco-inspired glass bottle featuring an embossed baseball-diamond pattern and wooden-cork closure resembling the knob of a baseball bat. The front and back labels incorporate Ruth’s signature and elements of a baseball diamond.
Remus Bourbon is sending four lucky sweepstakes winners to Arlington, Texas, for the 2024 All-Star Game. Consumers also can be part of the excitement and celebration of the new release by participating in nearby launch parties the week of the big game. To learn more about Remus Babe Ruth Reserve and the rest of the Remus portfolio, visit RemusBourbon.com.
Read more: Ross & Squibb Announces Enhanced Barrel Programs
About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a producer, supplier, importer and bottler of beverage alcohol products. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Lux Row Distillers, Limestone Branch Distilleryand others.