Laws Whiskey House is now the Official Whiskey of Colorado University Athletics. This partnership represents a significant milestone for both organizations, as Laws is the first spirit brand to be designated an official sponsor of CU Athletics.

As an official sponsor, Laws Whiskey House will elevate game-day atmosphere with its award-winning Colorado whiskies. The esteemed Colorado institutions are proud to celebrate the new partnership with the release of Ralphie’s Reserve Straight Bourbon, a novel whiskey benefitting the Ralphie Live Mascot Program, and a soon-to-be-announced whiskey benefiting the 5430 Alliance, the NIL collective that serves all 11 sports and student-athletes at The University of Colorado.

“We’re excited to partner with CU Athletics and we can’t wait for fans and visitors to discover a taste of Colorado through our whiskeys,” Al Laws, Founder and CEO of Laws Whiskey House, said in a news release. “This partnership gives us the opportunity to showcase the best whiskey we make and reinforces our Colorado roots.”

Laws is a natural fit for CU Athletics, which was intent on partnering with a Colorado-based whiskey distillery. Founded in Denver in 2011, Laws crafts its whiskey with local Colorado family-farmed grains and mountain fresh water from Eldorado Springs, just south of Boulder.  Denver’s high elevation uniquely ages Laws’ whiskey, resulting in rich, robust, and bold flavors that embody the spirit, culture, and terroir of Colorado.

“Laws Whiskey House is a great Colorado company and we’re excited to welcome them to the Colorado Athletics family as our first official spirit partner,” Colorado Athletic Director Rick George said. “In addition to supporting our student-athletes, Ralphie’s Reserve Straight Bourbon will help benefit our Ralphie Live Mascot program, which provides invaluable support to the most iconic mascot in all of sports.”  

Laws Whiskey House and CU Athletics are kicking off the partnership with the release of Ralphie’s Reserve Straight Bourbonbenefitting the Ralphie Live Mascot Program. Ralphie’s Reserve is distilled from heirloom Colorado grain and water sourced from Eldorado Springs.

The Buffs are excited to be partnering with Laws Whiskey House! 🥃

The Colorado-made whiskey is now the Official Whiskey of CU Athletics, featuring a bourbon benefiting the @CUBuffsRalphie program and a soon-to-be-announced spirit benefitting the @5430alliance

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— Colorado Buffaloes (@CUBuffs) June 24, 2024

A portion of the proceeds from each bottle of Ralphie’s Reserve is donated to the Ralphie Live Mascot Program, which directly provides care for CU Athletics’ live buffalo mascots and focuses on community outreach and education to further the public’s understanding of the American Bison.

All CU Athletics sponsorship agreements are managed by athletic media rights holder Buffalo Sports Properties, the local, dedicated Learfield team powering college athletics.

For more information, please visit https://lawswhiskeyhouse.com/officialsponsorofcuathletics/.

Read more: Laws Whiskey House Releases 2023 Cognac Finished Bourbon