Two tri-state entrepreneurs and owners of O.K.I. Spirits, Chad Brizendine and Jake Warm, have launched a new bourbon label in partnership with 502Circle to support student athletes via the official NIL collective of Louisville athletics.

“I was born and raised in Louisville, Ky., and I’m a proud graduate of the University of Louisville,” Brizendine said in a news release.  “We’re thrilled to be partnering with Dan [Furman] and the 502Circle to raise funds to support student athletes. Buying a fantastic bottle of bourbon for your home bar or tailgate to share with friends, family, and other fans is a great way to support 502Circle.”

Athlete’s Cut blended bourbon whiskey is a double-barreled bourbon blend that spent more than 8 years in barrels. The blend is comprised of four different mashbills from MGP’s distillery in Lawrenceburg and is bottled at 90 proof in Bardstown, Ky. MSRP will be $49.99 and the spirit will be available throughout the state in early Fall 2024 for the start of football season.

“We’re really proud of this blend which we believe is the perfect balance of corn & rye with a hint of malted barley,” Warm said. “We too are thrilled to be giving 15% of all sales to 502Circle and give Louisville fans a really delicious way to support their local collective.”

“I couldn’t be more thrilled to have O.K.I. as our Official Whiskey Partner of 502Circle,” Furman, President of 502Circle, said. “We’re in the heart of bourbon country and the launch of Athlete’s Cut by O.K.I. gives our fans a fun way to support us by combining several passions.”

To learn more about O.K.I. bourbon, visit www.facebook.com/okibourbon.

Read more: O.K.I. Expanding into Texas, Florida, Illinois

About O.K.I. Spirits LLC

Brizendine was co-founder and Warm an early investor in George Remus Bourbon, acquired in 2016 by MGPI. O.K.I. Spirits are now available in 7 states and include Bourbon whiskey, Rye whiskey, and most recently O.K.I. Bourbon Barrel Ale.