Lux Row Distillers announced the introduction of Rebel 10-Year Single Barrel Bourbon, aged and hand bottled independently at 100 proof (50% ABV) for a unique flavor profile specific to each batch. The annual release will be available in a limited allocation later this month at a suggested retail price of $99.99 per 750mL bottle.

Rebel 10-Year Single Barrel is hand crafted according to Rebel Bourbon’s original wheated recipe since 1849 and bottled one barrel at a time.  

The release of this annual offering is the latest demonstration of Rebel Bourbon’s commitment to building an award-winning portfolio of quality bourbon while expanding its reach and engagement with consumers and retailers.

Rebel 10-Year was recently awarded Double Platinum by the American Spirits council of Tasters (ASCOT) Awards in the single barrel bourbon whiskeys up to 10 years category. In addition, the SIP Awards, the only internationally recognized consumer judging spirits competition, awarded Rebel 10-Year the top honor of Platinum – Best of Class in the single barrel American whiskey up to 10 years category for 2024. 

Earlier this year, Rebel Bourbon became the official bourbon of Richard Childress Racing, the No. 8 Chevrolet and NASCAR Cup Series champion Kyle Busch. Rebel Bourbon also offers two new barrel programs for retailers – Rebel Full Proof Single Barrel in person at Lux Row Distillers or via a mailed sample kit, and Rebel Stave Finish Collection Single Barrel in person at Lux Row Distillers.

“This annual Rebel 10-Year Single Barrel shows how Rebel is bridging the gap between its heritage and modern tastes,” Lux Row Distillers Master Distiller John Rempe said in a news release. “I think consumers will appreciate the hand-crafted single barrel process when they experience the robust, rebellious flavor and mature finish of this extra smooth sipping whiskey.”

For more information about Luxco and its brands, visit luxco.com.